SEO (SEARCH ENGINE MARKETING) SPECIALIST
keyword campaigns • website optimization
DIRECTORY LISTINGS MARKETING MANAGEMENT
The Matthews Group has direct and daily experience in directory listing marketing management. We view this tool as a valuable asset in creating and growing a brand. We have invested in regular training to stay abreast of this fast changing corner of the digital world and can guide you without the inflated jargon and hype that usually accompanies those who ply this trade by using fear and smoke and mirrors to mask the straightforward, economical approach that best moves your brand down the road. We are happy to clearly explain how directory listings management works and the costs associated with this service.
ONLINE ADVERTISING CAMPAIGN CREATION AND MANAGEMENT
PPC (Pay Per Click) campaigns • programmatic ad campaigns
Facebook/Instagram (display and video) advertising campaigns
Google Adwords are one of the primary areas we spend online dollars. Using Adwords Express, you can quickly and easily set up your Adwords account with little fanfare and measurable results. Another option is to ask yourself how can I maximize Adwords. The answer is always the same - time. Lot's of time. If you are in a business where your time is a valuable commodity to the company, then spending hours on Adwords is not the fastest way to fame and fortune. We on the other hand, spend our days in gleeful abandon managing Adwords accounts. The data from Adwords and Google Analytics (and other sources such connected emails and sales reports) is a marketers dream come true. Everyday we jump into the deep end to explore new data, extract the insights it supplies and reapply the information to the Adwords campaigns. It is pure joy for us. Because of this our clients financially benefit.
REPUTATION / REVIEW MANAGEMENT
SOCIAL MEDIA MARKETING
The Matthews Group offers complete social and influencer marketing services that includes designing campaign strategy, finding and vetting influencer talent, management, creative production and platform distribution with measurable performance.