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DREW MATTHEWS


PRESIDENT/CREATIVE DIRECTOR

DREW MATTHEWS


PRESIDENT/CREATIVE DIRECTOR

Drew was born in St. Louis and raised at the geographic (and psychographic) confluence of America's North, South, East and West melting pot in Smalltown, Missouri, USA.  Across the river, near the intersection of the Mississippi and the Ohio rivers is a bluff where his ancestor was stationed at Fort Jefferson during the American Revolutionary War..  The fort protected the far western edge of the fledgling United States from the British and the local Chikisaw Indians.  His ancestor liked the area as it was rich with buffalo and fertile land, so after the revolution he sold 1500 acres in Louisville and moved the family downriver to the wild, wild west that is now Missouri.  The area later became known as Matthews Prairie.  

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Drew's midwestern upbringing was fortuitous.  It gave him a unique perspective on the many people, cultures, accents. values, traditions and history that all mushed together into the area like the swirling eddies of the Ohio blending with the Mississippi.  The genteel South was just down the road in jazz laden Memphis, the official start of 'you-all' territory.  The North was equidistant represented by 'youse guys' and the red brick industrialization of St. Louis.  The East officially began across the river.  And the West was framed through the St. Louis arch.  Marketing became second nature as generations of family business owners passed down the skills of how to communicate across a broad swath of the different cultures and mindsets that passed through and inhabited the area.

Boyhood was Norman Rockwell ideallic and filled with Schwinn Stingrays, Man From Uncle TV, go-carts, boats with Mercury Hurricane Super 10's, more boats, canoes, planes (both balsa and real), motorcycles and assorted racing green British Leyland products in need of constant repair.  A  Fender Mustang, Wah-Wah pedal, Bandmaster amp and a couple truckloads of Tri-X coursing through a Pentax rounded out the inventory.  A garage band that was best left in the garage occupied time.  A black and tan hound dog of questionable lineage provided companionship and one bazillion cousins stretching out to the 5th degree provided a built in compound of friends.  Family farmland had three native American mounds left over from the ancient Mississippi mound building culture and they proved a fertile ground for adventures, camp outs, arrowhead hunting, discharging firearms, horseback riding, blowing up unopened cans of Vienna Sausage over the campfire, tooling around on a vintage Massey-Furgeson and other assorted mischievous endeavors lying outside the boundaries of parental oversight.

UNIVERSITY TRAINED UNDER THE TUTELAGE OF DR. FRANK PAONI University was a fortuitous time that provided the truly privileged opportunity to learn from the acknowledged master of marketing and marketing psychology in the world at the time, Dr. Frank Paoni whose PhD in psychology and marketing genius propelled Anheiser-Bush and others to stardom worldwide.

Drew decamped to Texas to marry his college sweetheart who had taken up post -graduate residence doing biochemical genetic research at the local university.  He married up.  She obviously took in a stray.

Coming from an unbroken line of family self-employed business owners stretching back to the 1600's seemed to genetically predestine the opening of The Matthews Group on January 5th, 1987.  The family handbook on how to be a successful entrepreneur was lost for the first few years until things got dialed in. 

The intent was to get back to the family camp in Smalltown, USA.  Didn't happen.  Two daughters, assorted cats, two Russian dogs and a French sailboat with a smoky Swedish engine later, the stomping ground is now officially a three hour drive around another small town 90 minutes North of Houston,TX or anywhere a flight goes out of IAH and as far as he and his wife can sail on a weekend and still make it back by Sunday night.

Challenged in the handsome category, Drew is used to mothers shielding their small children's eyes from his ugly visage to risk young tot sudden crying sprees. Fortunately this developed his observation skills which have been honed to a fine edge in creating marketing.


Bio

I'm still surprised that my obsessive compulsive nature has somehow manifested itself into a career. If I'm awake, I have to be making things. (Which has resulted in my being an indecisive creative hybrid of sorts). I like to make stuff. Stuff like:

AD STUFF: I'm currently the owner, President, Designer, Creative Director, Grand Poo-Bah of The Matthews Group.   Prior to my 31+ years at The Matthews - hmmm, that seems like A WHILE  - I also had the pleasure of working for Hart Hanks, Texas A&M University and one agency gig . Over those years, I've had the honor of serving numerous brands I truly admire - from ??????? to ???????.

WRITE STUFF: My book and magazine work provides a great outlet for contributing to a handful of design, decor, lifestyle and professional services magazines.

DESIGN STUFF: Every odd thing imaginable from a ??????? to an ???????, to a custom ???????? for ??????, gift sets for ????????? and ????????? product lines for ??????????.

BUILD STUFF: Built a business and brand out of ???????????  Also, General Contracted .............. 

PERSONAL STUFF: Midwest boy from Southeast Missouri, now living in Texas with my wife Yvonne and our assorted, ever stylish cat menagerie.

MENTOR & STUFF: Sometimes get to speak at ????????  like ?????  and judge award shows like ????? ?????? . Mentor design and ad students at Texas A&M University.

About

What do I make? Everything. Making brands relevant, iconic, personal. Creating & executing content with a sharp and sticky point of view. Local. Global. Functional. Shareable. Emotional. Social experiments. Products. Collaborations. Immersive Experiences. Inspired by raw human insights and fearless design. Tuned into women, men, kids, metrosexual, conservatives, liberals, millennials, makers. Giving brands a meaningful voice and an evocative look and feel. Building everything from a new product to a new business pitch. Moving brand and people to a better place. 

Who do I make it for? Everyone. My brand. Your brand. From buzz-generating event, to a creative retreat, a creative product, or an immersive environment. 

Where do I make it? Everywhere. In your house. In my house. On a Tuesday or a Sunday. On the L. On a plane. With zero learning curve or drama. On strategy and on time. Sell in the meeting and on the rack. Working the work hard to put out ideas that are smart, beautiful, and surprising every time.

Awards

Some of the my Ad World Awards include: 

Public Speaking

Some of my speaking gigs:

Public Forums:

 

Film & Broadcast
  NPR: ""

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YVONNE MOLL


DIGITAL MARKETING STRATEGIST/PROGRAMMER/ANALYST

YVONNE MOLL


DIGITAL MARKETING STRATEGIST/PROGRAMMER/ANALYST

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THINK CSI CRIME LAB SCIENTIST, MEETS RESEARCH GENETICIST, MEETS ARTIST.  YVONNE MOLL BRINGS NEW LIFE TO THE DEPTH OF BIG DATA AND THE POSSIBILITIES OF DIGITAL MARKETING SCIENE FOR CLIENTS OF TMG.

Yvonne Moll is one of those quite, enigmatic individuals that harbors a truly great scientific mind coupled with the exploratory freedom of an artist.  Digital marketing for TMG clients has advanced exponentially under Yvonne's creative and scientifically disciplined eye.  Clients love her approachable style and ability to evaluate extremely complicated data to create powerful digital marketing campaigns based in science and math.  Yvonne's unique combination of science and math research training and experience brings to the table skills unlike any other digital marketer.

CRIME LAB SCIENTIST Yvonne started her science career working in the Missouri State Crime Laboratory doing cutting edge genetic research that could be applied to rape crime cases.  She developed the ability to bring science, intuition, math and technology together to solve vastly intricate problems.  She was the woman in the white lab coat on the cutting edge of the gene mapping research that was later widely adopted into the paternity testing used in crime cases today.

TEXAS A&M RESEARCH GENETICIST  Yvonne's genetic research skills made her a prime recruit for Texas A&M where she spent 17 years as a biochemical geneticist doing gene mapping research.

DIGITAL MARKETING STRATEGIST  In an unusual twist of fate, Yvonne's opinion was sought out on structuring some complicated A/B testing for digital marketing platforms for TMG, she liked the work so much that she began taking advanced training and certification in digital marketing.  Today, she works for TMG as the Director of Digital Marketing as a strategist, programmer and analyst.

MOTHER, SAILOR, GARDNER, YOGA, RUNNER, PAINTER, ENVIRONMENTALIST  Yvonne, is the mother of two children Aynsley and Taryne who both revel in their mother's accomplishments as she does in theirs.  To say they are bonded at the hip in all things is an understatement.  In Yvonne's spare time she helps at her church's day care where she has particular fondness for the infant to 1 year old class.  Weekends finds her in Kemah at the helm of her unique French made, Kirie Feeling sailboat charting a course across Galveston bay.  Raised on a classic midwest picture perfect dairy farm, Yvonne has a strong connection to the land and wildlife.  She is an avid gardener and is well versed in environmental issues and the science of raising her own organic food.  The winter months find her sequestered away in her art studio doing water color and oil paintings while listening to her ever expanding collection of contemporary international techno/dance music, Nordic bands and a peppering of 80's and Motown favorites.

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SofiA LAFAIRE


GRAPHIC DESIGNER

SofiA LAFAIRE


GRAPHIC DESIGNER

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A BRILLIANT ARTISTIC MIND, INFINITELY CREATIVE , THAT DAILY EXPLORES GRAPHIC DESIGN, ILLUSTRATION, WEB DESIGN, ANIMATION, PHOTOGRAPHY AND CODING FOR CLIENTS WANT A FULL MEASURE OF PROGRESSIVE CREATIVITY IN SHAPING THEIR BRANDS.

Sofia is the truly rare and gifted individual that excels in many different artistic mediums.  She is passionate about art and if ever there was a person where their career and personal merged it is her.  Sofia's unerring eye for composition and form as a fine artist enable her to be an exceptional graphic artist.  Typefaces flow onto the page in magical and beautiful ways.  Her since of balance, light, color, shape and texture all come together in every logo, ad, website, brochure or illustration she creates.

FOCUS  One of the truly amazing things about Sofia is her ability to focus on assignment.  She can move from concept to completion with an efficiency unlike any other graphic designer, it is truly a gift.  This efficiency, this ability to get it right the first time, saves money for clients and allows her to create campaigns with a speed and flexibility that matches the daily demands that social and digital campaigns require.

TEXAS A&M VISUALIZATION LAB Sofia....

BILINGUAL, INTERNATIONAL, WORDLY  Sofia ....

 

 

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Peggy HuGHES


DIRECTOR OF ACCOUNT SERVICES

Peggy HuGHES


DIRECTOR OF ACCOUNT SERVICES

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Debbie Brown


OFFICE MANAGER

Debbie Brown


OFFICE MANAGER

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