THINK CSI CRIME LAB SCIENTIST, MEETS RESEARCH GENETICIST, MEETS ARTIST.
YVONNE MOLL BRINGS NEW LIFE TO THE DEPTH OF BIG DATA AND THE POSSIBILITIES OF DIGITAL MARKETING SCIENCE FOR CLIENTS OF TMG.
Yvonne Moll is one of those quiet, enigmatic individuals that harbors a truly great scientific mind coupled with the exploratory mental freedom of an artist. Digital marketing for TMG clients has advanced exponentially under Yvonne's creative and scientifically disciplined eye. Clients love her approachable style and ability to evaluate extremely complicated data to create powerful digital marketing campaigns based in science and math. Yvonne's unique combination of science and math research, training and experience brings to the table skills unlike any other digital marketer.
CRIME LAB SCIENTIST Yvonne started her science career working in the Missouri State Crime Laboratory doing cutting edge genetic research that could be applied to rape crime cases. She developed the ability to bring science, intuition, math and technology together to solve vastly intricate problems. She was the woman in the white lab coat on the leading edge of the genetic research that was later widely adopted into the paternity testing used in crime cases today.
TEXAS A&M RESEARCH GENETICIST Yvonne's genetic research skills made her a prime recruit for Texas A&M where she spent 17 years as a biochemical geneticist doing gene mapping research. She is a published co-author of several papers and her research sharpened her math and science skills to perfection.
DIGITAL MARKETING STRATEGIST In an unusual twist of fate, Yvonne's opinion was sought out on structuring some complicated A/B and big data testing for digital marketing platforms for The Matthews Group, she liked the work so much that she began taking advanced training and certification in digital marketing. Today, she works for TMG as the Director of Digital Marketing as a data strategist, programmer and analyst. Currently she holds the following certifications:
• Certified Google Ads Search Marketing Specialist
• Certified Google Ads Display Campaign Specialist
• Certified Google Advanced Analytics
• Certified Google YOUTUBE Campaign Specialist
• Certified Google Shopping Ads Specialist
SAILOR, GARDENER, YOGA, RUNNER, PAINTER, ENVIRONMENTALIST, MOTHER Yvonne, is the mother of two children Aynsley and Taryne who both revel in their mother's accomplishments as she does in theirs. To say they are bonded at the hip in all things is an understatement. In Yvonne's spare time she helps at her church's day care where she has particular fondness for the infant to 1 year old class. Weekends finds her in Kemah, TX at the helm of her Philippe Harlé designed, Kirie Feeling, French sailboat charting a course across Galveston bay and beyond.
Raised on a classic midwest, picture perfect, dairy farm, Yvonne has a strong connection to the environment and wildlife. She is an avid gardener and is well versed in environmental issues and the science of raising her own organic food. The winter months find her sequestered away in her art studio doing water color and oil paintings while listening to her ever expanding collection of international techno/dance music peppered with 80's and Motown favorites.
SEO (SEARCH ENGINE MARKETING) SPECIALIST
Everybody wants to be number one on all keyword searches for their business and to make sure their competitor is not number one. It is impossible. Only Google holds the key to their algorithm, but they are incredibly generous in guiding businesses in what to do to optimize their chances of being seen and scoring the coveted number one position in search.
You can read Google’s recommendations below, the gold standard of SEO, to better understand what we do as The Matthews Group when you hire us to to do Search Engine Optimization:
• Getting started
• Help Google find your content
• Tell Google which pages shouldn't be crawled
• Help Google (and users) understand your content
• Manage your appearance in Google Search results
• Organize your site hierarchy
• Optimize your content
• Optimize your images
• Make your site mobile-friendly
• Promote your website
• Analyze your search performance and user behavior
• Appendix: Link URLs used in this paper
DIRECTORY LISTINGS MARKETING MANAGEMENT
The Matthews Group has direct and daily experience in directory listing marketing management. We view this tool as a valuable asset in creating and growing a brand. We have invested in regular training to stay abreast of this fast changing corner of the digital world and can guide you without the inflated jargon and hype that usually accompanies those who ply this trade by using fear and smoke and mirrors to mask the straightforward, economical approach that best moves your brand down the road. We are happy to clearly explain how directory listings management works and the costs associated with this service.
ONLINE ADVERTISING CAMPAIGN CREATION AND MANAGEMENT
PPC (Pay Per Click) campaigns • programmatic ad campaigns
Facebook/Instagram (display and video) advertising campaigns
Google Ads (formerly Adwords) are one of the primary areas we spend online dollars. Using Adwords Express, you can quickly and easily set up your Adwords account with little fanfare and measurable results. Another option is to ask yourself how can I maximize Adwords. The answer is always the same - time. Lot's of time. If you are in a business where your time is a valuable commodity to the company, then spending hours on Google Ads is not the fastest way to fame and fortune. We on the other hand, spend our days in gleeful abandon managing Adwords accounts. The data from Google Ads and Google Analytics (and other sources such connected emails and sales reports) is a marketers dream come true. Everyday we jump into the deep end to explore new data, extract the supplied insights and reapply the knowledge to client ad campaigns. It is pure joy for us. Because of this, our clients financially benefit and in turn the agency prospers.
SOCIAL MEDIA MARKETING
The Matthews Group offers complete social and influencer marketing services that includes designing campaign strategy, finding and vetting influencer talent, management, creative production and platform distribution with measurable performance.