PRIVACY POLICY
The purpose of this privacy policy notice is to help visitors understand how this website collects information on visitors, what data may be collected, and how we use this information. The Matthews Group’s privacy policy is only applicable to information collected on The Matthews Group website and not information collected through other sources. By using our website, you hereby accept our Privacy Policy and agree to its terms.
Personally Identifiable Information
‘Personally Identifiable Information’ is information that identifies you such as your email address, name, or phone number. We only collect this information if you voluntarily provide it through our online contact form or by using any other online tools such as Live Chat on The Matthews Group website. Your personal information is always safe. The Matthews Group site’s Secure Sockets Layer (SSL) software encrypts all of your personal data passed between the browser and the web server. SSL certificate ‘activates the padlock and the HTTPS protocol and allows secure connections from a web server to a browser.’
Some of the pages on this website may include external links to other websites. These websites may have privacy policies that differ from ours, thus we are not responsible for the privacy policy on any external website.
Non-Personally Identifiable Information
Like most websites, The Matthews Group’s site and our third-party service providers collect non-personally identifiable information using cookies and tracking pixels. Such information is aggregated anonymous demographic information. For example, mobile device model, type of device, internet service provider, language preference, referring website, and pages visited. This data is used to analyze how visitors interact with our website. It provides us with data on how to improve our website and services.
The Matthews Group site’s hosting service provider generates a server log file that contains information. All hosting companies do this and it is a part of hosting services’ analytics. Log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp of visit, and pages visited. This aggregated data is not attached to any personally identifiable information. So you can visit pages on our website without giving up any personally identifiable information.
Web Browser Cookies and Tracking Pixels
Our website like most websites collects information automatically by using cookies and tracking pixels. Cookies are ‘tiny text files stored on a user’s browser of their computer, tablet, or smartphone. With cookies, ‘sites can keep you signed in, remember your site preferences, and give you locally relevant content.’ Cookies can be categorized by their purposes such as essential, advertising, functionality, and performance. Cookies can be categorized into temporary and persistent. And cookies can be categorized by the way domains create and use them such as first party and third party.
First-party cookies are created by the site you visit, this first-party cookie is ‘unique and limited to users on your site only’ and connects you to a single website. They recognize your browser so you don’t have to sign in again if you already signed into a website.
Third-party cookies ‘are associated with a domain that is different from the domain of the site a user visits’ and are loaded onto browsers by ad servers and other servers rather than the businesses that advertise. Third-party cookies are often used to serve ads based on someone's past visits and track your activities across the internet.
A tracking pixel is a ‘graphic with dimensions of 1x1 pixels that is loaded when a user visits a website or opens an email. There are several different types of tracking pixels.
Advertisements
This website may use a remarketing service to advertise on third-party websites. The remarketing feature in Google Ads when used on this website allows advertisers to reach people who previously visited this website, and match the right people with the right message.
• Third-party vendors, including Google, show ads for this website on other sites across the Internet.
• Third-party vendors, including Google, use cookies to serve ads based on someone's past visits to this website.
Any data collected will be used in accordance with our own privacy policy and the ad network privacy policy.
Opt-Out of Privacy Policy
• How you can opt-out: As a visitor to this website you can opt-out of Google's use of cookies by visiting Google's Ads Settings. https://support.google.com/ads/answer/2662922?hl=en
• Alternatively, you can opt-out of a third-party vendor's use of cookies by visiting the: Network Advertising Initiative’s opt-out website at http://networkadvertising.org/.’