PRIVACY POLICY

 The purpose of this privacy policy notice is to help visitors understand how this website collects information on visitors, what data may be collected, and how we use this information. The Matthews Group’s privacy policy is only applicable to information collected on The Matthews Group website and not information collected through other sources. By using our website, you hereby accept our Privacy Policy and agree to its terms.  

Personally Identifiable Information

“Personally Identifiable Information” refers to data that can identify you as an individual, such as your name, email address, or phone number.

• We only collect this information if you voluntarily provide it (for example, by filling out our online contact form or using Live Chat).
• Your information is protected with industry-standard Secure Sockets Layer (SSL) encryption, which ensures that data transmitted between your browser and our server remains private.

Non-Personally Identifiable Information

Like most websites, our hosting provider collects anonymous, aggregated data such as:

Browser type, device model, operating system, and language preference
Referring website and pages visited
Internet Service Provider (ISP) and approximate location
Date, time, and duration of visits

This data is not linked to personally identifiable information. This data helps us analyze website performance, understand visitor behavior, and improve our services.

Web Browser Cookies and Tracking Pixels

First-party cookies are created by the site you visit. This first-party cookie is ‘unique and limited to users on your site only’ and connects you to a single website.  They recognize your browser, so you don’t have to sign in again if you have already signed into a website. A  first-party cookie is a small piece of data stored in a user’s browser that is created and set by the website the user is actually visiting (the domain in the address bar).  You visit thematthewsgroup.com → GA4 sets _ga cookie under thematthewsgroup.com.

Third-party cookies are associated with a domain that is different from the domain of the site a user visits’ and are loaded onto browsers by ad servers and other servers rather than the businesses that advertise.  Third-party cookies are often used to serve ads based on someone's past visits and track your activities across the internet.  Most browsers (Safari, Firefox) already block third-party cookies; Chrome is phasing them out. Advertisers are shifting to alternatives, adopting a privacy-first, cookie-less approach.

Tracking Pixels

A tracking pixel (sometimes called a web beacon, pixel tag, or 1×1 pixel) is a tiny, invisible image or code snippet embedded on a webpage or in an email. Even though you can’t see it, it loads when the page or email is opened — and in doing so, it sends data back to the tool or platform that placed it.

External Links
Our website may include links to external websites. We are not responsible for the privacy practices or content of those external sites. We encourage you to review their privacy policies when visiting them.

Opt-Out of Privacy Policy 

•  How you can opt-out:  As a visitor to this website you can opt-out of Google's use of cookies by visiting Google's Ads Settings. https://support.google.com/ads/answer/2662922?hl=en

•  Alternatively, you can opt-out of a third-party vendor's use of cookies by visiting the: Network Advertising Initiative’s opt-out website at http://networkadvertising.org/.’

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Updates will be posted on this page with a revised effective date.