16, then Super 16, 35, 1", 3/4, Beta, DSLR and now Go-Pro's, 4K, drones  - the formats constantly change, but the storytelling remains poignant, humorous, informative and a long list of adjectives that resonate with consumers.  Currently video serves as the daily format used for Facebook/Instagram, Youtube ads, YouTube channel and website videos.  Tomorrow, who knows, but we'll be there with whatever format that is of interest and creates the look that talks volumes in the language consumers want to hear.